Sociology and Anthropology Essay Essay Example

Sociology and Anthropology Essay Essay Example Sociology and Anthropology Essay Essay Sociology and Anthropology Essay Essay A. The Science of Sociology and Anthropology Sociology is the scientific survey of human society and its beginnings. development. organisations. and institutions. ] It is a societal scientific discipline which uses assorted methods of empirical probe and critical analysis to develop a organic structure of cognition about human societal activity. constructions. and maps. A end for many sociologists is to carry on research which may be applied straight to societal policy and public assistance. while others focus chiefly on polishing the theoretical apprehension of societal procedures. Capable affair ranges from the micro degree of single bureau and interaction to the macro degree of systems and the societal construction. The traditional focal points of sociology include societal stratification. societal category. civilization. race and ethnicity. gender and gender. societal mobility. faith. secularisation. jurisprudence. and aberrance. As all domains of human activity are affected by the interplay between societal construction and single bureau. sociology has bit by bit expanded its focal point to farther topics. such as wellness. medical. military and penal establishments. the Internet. environmental sociology. political economic system and the function of societal activity in the development of scientific cognition. Anthropology is the survey of worlds. yesteryear and nowadays. To understand the full expanse and complexness of civilizations across all of human history. anthropology draws and physiques upon cognition from the societal and biological scientific disciplines every bit good as the humanistic disciplines and physical scientific disciplines. A cardinal concern of anthropologists is the application of cognition to the solution of human jobs. Historically. anthropologists in the United States have been trained in one of four countries: sociocultural anthropology. biological/physical anthropology. archeology. and linguistics. Anthropologists frequently integrate the positions of several of these countries into their research. instruction. and professional lives. Sociology and anthropology are separate. but related. subdivisions of the societal scientific disciplines that study worlds and society. Once anthropology and sociology were similar in how they studied worlds. but in the early portion of the twentieth century. their methodological analysiss and focal points diverged. B. The Development of Sociology and Anthropology The history of Anthropology and Sociology is long and full of priceless penetrations into the human status. It provides a mirror that reaches deep into ourselves and explains why we do things that are sometimes contradictory to logic. and most frequently in confederation with social criterions. For these grounds. Anthropology and Sociology have remained extremely honored Fieldss of survey and go on to boom as a library of societal idea grows. August Comte was the first to coin the term â€Å"sociology† . He was non the first to make theories of sociology. but was the first to proclaim himself a sociologist. Comte was a functionalist who believed every facet of society served a intent. He is most celebrated for his thought of societal statics and kineticss. Social statics is the survey of societal order. whereas societal kineticss is the survey of societal alteration and advancement. Dividing the survey of sociology into these two classs created two different frames of mention from which sociology could be studied ( Collins and Makowsky 26 ) . The following important development in sociology came with Karl Marx. Marx was a conflict theoretician who believed that all facets of society could be explained as a battle between two or more opponent groups. There were three parts to Marx’s theory. First. there was his sociology which established the category system ( Collins and Makowsky 34 ) . This system included the capitalists. or businessperson. who owned the agencies of production and profited from working workers. or the labor ( Collins and Makowsky 40 ) . Following. Marx’s political relations explained that a category battle for power would be won by the group that best suits the germinating economic system ( Collins and Makowsky 36 ) . Since the lone manner for the capitalist to net income is by working the worker. and the worker can non gain on his ain because he does non have the agencies of production. capitalists could drive rewards lower and lower until the workers revolt ( Collins and Makowsky 41 ) . Finally. Marx speculated that this rebellion would happen because the worker would be deriving less from their work than what they put in. This was his social/political doctrine ( Collins and Makowsky 45 ) . At around the same clip in the field of Anthropology the prevailing school of idea was going the societal evolutionists. These theoreticians used Charles Darwin’s theory of development to explicate society ( Collins and Makowsky 85 ) . Herbert Spencer said that societies were similar beings in that they went from simple to complex and independent to interdependent. However. societies were non similar beings because they were non organized likewise or interconnected ( Collins and Makowsky 85-86 ) . Sir Edward Burnett Tylor was another societal evolutionist who believed that all civilizations were derived from a individual organic structure of information and that certain societies had less and others more ( McGee and Warms 27 ) . Lewis Henry Morgan perpetuated this thought by claiming that there were three types of societies: barbarian. barbaric. and civilised ( McGee and Warms 41 ) . The facets of the society that determined how evolved the civilization was along this graduated table were how people gained subsistence. the system of authorities. linguistic communication. household. faith. house life and architecture. and the type of ownership of belongings ( McGee and Warms 42 ) . The three phases could be defined along the lines of innovations and finds and the types of primary establishments ( McGee and Warms 46 ) . Some old ages after the societal evolutionists established their theories of Anthropology. Emile Durkheim made an impact on Sociology. Like Comte. he excessively was a functionalist. Durkheim created many theories. among them the most noteworthy being that of the map of offense and Social Facts. Durkheim believed that the map of offense was to unify members of society. Crime provides a rule behind which most members of society can stand behind and go united. The reverberations of offense besides teach the young person the norms and values of a society ( Collins and Makowsky 105 ) . Durkheim is besides commended for his theory of Social Facts. A Social Fact is determined by a society and is non true across all societies. whereas facts are true across all societies ( McGee and Warms 88 ) . Another sociologist who was working at the same clip as Emile Durkheim was Max Weber. Weber was a symbolic interactionalist who believed that all interactions in society represented a deeper feature of society. However. Weber was besides a Marxist who deemed category. power. and position the foundation of society ( Collins and Makowsky 120-121 ) . Weber spent much of his clip explicating the signifiers of authorities. He described two types of authorities: Patrimonialism and Bureaucracy. In Patrimonialism. places in authorities were awarded via traditional legitimacy. or birth-right ( Collins and Makowsky 126 ) . No particular accomplishments were needed to carry through occupation demands and there were by and large few to no regulations. In Bureaucracy. people were appointed or elected for places. This system used rational-legal legitimacy and contained a hierarchy. Bureaucracy required a great sum of specialisation and included many regulations and ordinances ( Collins and Makowsky 127 ) . Two other symbolic interactionalists who made important parts to sociology around this clip were Charles Horton Cooley and George Herbert Mead. Cooley developed the construct of the Looking-Glass ego. The rule had three dimensions. First. people look at themselves as they think others see them. Then. they look for judgements others may be doing about them. And eventually. they evaluate those judgements and adjust their behaviour consequently ( Collins and Makowsky 167 ) . Mead besides created a theoretical account of the ego. In Mead’s theory. the first phase we encounter is the â€Å"me† . This is a phase in which we anticipate stimulations and react with formulated responses. As we mature. we enter the â€Å"I† where we are now able to see the outlooks society has of us and we react with learned responses ( Collins and Makowsky 174 ) . After we are able to place ourselves as portion of a community. we adjust our actions to outdo suit the involvements of the community ( Collins and Makowsky 175 ) . A new school of Anthropology developed shortly after the theories of Cooley and Mead. The school was Historical Particularism and it drew upon the work of Franz Boas and Alfred L. Kroeber. Historical Particularism brought with it the thought that each society has a alone history based on different waies of development and hence. no society is inferior to the following ( McGee and Warms 130 ) . Boas believed that one must plunge oneself in a civilization in order to understand it and draw decisions. This was starkly different to the anthropologists before him who used comparative surveies to analyze other civilizations. Boas used ethnographic surveies to document civilizations that were about to be lost because of contact with the outside universe ( 131-132 ) . Kroeber was Boas’ pupil. nevertheless Kroeber took a different attack to anthropology. He did non believe that the single played a important function in the development of society. whereas Boas did ( McGee and Warms 133 ) . Kroeber’s major part to anthropological theory was his â€Å"Eighteen Professions. † These professions were 18 beliefs about societal development which Kroeber did non hold with. He believed that societal development began on an premise that society evolves like beings. and did non believe heory should include premises ( McGee and Warms 141 ) . Three every bit influential anthropologists of the same clip period were Bronislaw Malinowski. Alfred Reginald Radcliff-Brown. and Edward Everet Evans-Pritchard. All three belonged to the Structural Functionalist school of anthropology. Structural Functionalists sought to understand the implicit in construction of society. The most noteworthy Structural Functionalist was Malinowski. He studied the Kula trade in New Guinea with the Trobriand Islanders. Malinowski discovered that necklaces and watchbands being exchanged in this system were non merely gifts between folks. They were in fact making a relationship between the folks so that other goods. such as nutrient. could be traded freely because of the established bond between the two folks ( McGee and Warms 161 ) . Radcliffe-Brown is best known for his research on the relationship a kid holds with his or her mother’s brother. He hypothesized that the mother’s brother acts as a 2nd. or alternate. female parent to the kid whereas the male parent of the kid acts as a martinet. In add-on. the kid has entree to the mother’s brother’s nutrient and belongings if the female parent dies and the mother’s brother helps when the kid is ill or if the female parent is no longer capable of caring for the kid. This explains the positive relationship that the mother’s brother has with the kid. and the negative relationship a kid has with his or her male parent ( McGee and Warms 177 ) . Previous theoreticians such as Sigmund Freud had speculated that a negative relationship a boy had with his male parent was a consequence of green-eyed monster the boy felt because the male parent was holding sex with the female parent ( Collins and Makowsky 148 ) . The last of the Structural Functionalists was Evans-Pritchard. He developed the thought of a Segmentary Lineage System. This was a system by which people see themselves in relationship to each other depending on how closely related they are to each other. For illustration. even if an person is friends with person from another household. they will take the side of a member of their ain household before supporting the friend outside their lineage ( McGee and Warms 191 ) . During this clip. another school of anthropology was developing. This was the school of Culture and Personality. Culture and Personality was defined by three subjects: the relationships between civilization and human nature. civilization and single personality. and civilization and society typical socialisation. It was pioneered by two anthropologists ; Ruth Fulton Benedict and Margaret Mead ( McGee and Warms 206 ) . Benedict’s major part was the extremely influential construct of cultural relativism. Cultural relativism asserted that there are no superior or inferior civilizations. merely different civilizations. Benedict besides stressed that cultural constellation established the personality of its members. She was chiefly interested in civilization and human nature ( McGee and Warms 209 ) . Mead was chiefly concerned with civilization and the person. Her major part was a survey on Sexual activity and Disposition in Three Primitive Societies. Mead studied three folks: the Mundugumor. the Arapesh. and the Tchambuli. In the Mundugumor folk. both sexes were aggressive caput huntsmans. In the Arapesh folk. both work forces and adult females were soft and unagitated job convergent thinkers. In the Tchambuli folk. work forces were disposed to dish the dirt and provided fostering while adult females were dominant. Since all three of these systems were really different from the western. patriarchal manner of believing. they contributed significantly to the survey of anthropology ( McGee and Warms 222 ) . Another motion in anthropological idea began in this clip period. It was called Cultural Ecology and Neo-Evolutionary Thought. Pioneered by Julian Steward and George Peter Murdock and focused on how societies adapt to their environments as a measuring of development ( McGee and Warms 225 ) . When Boas made ethnographic surveies a criterion in anthropology. cross-cultural surveies had been abandoned. Murdock revived the pattern of cross-cultural surveies and created the Human Relations Area Files. This was a aggregation of my volumes documenting the organisation of assorted civilizations around the universe ( McGee and Warms 263 ) . Murdock besides contributed significantly to the survey of divorce. He hypothesized that a stable matrimony is more likely if one or more of three factors are in topographic point. First. a bride monetary value helped to procure a matrimony because there was no duty to refund the monetary value and hence matrimony was profitable. Second. arranged matrimony would stabilise a matrimony. The concluding factor that would guarantee the stableness of a matrimony was the crow. This is a state of affairs in which adult females are stolen and would non be returned because this is a mark of failing ( McGee and Warms 265-266 ) . Steward is responsible for the differentiation between civilization type and civilization nucleus. A society’s civilization type is how a civilization uses a specific engineering to work the environment. Culture nucleus histories for the characteristics of a civilization that play a function. Knowing both the civilization type and nucleus of a society can turn out utile when analyzing how the society aintains subsistence ( McGee and Warms 228 ) . Up until this point in history. few if any sociologists had touched upon race. Then. the rise of the black sociologist occurred in the signifier of W. E. B. DuBois. DuBois was a Marxist and saw inkinesss as the modern twenty-four hours labor. He believed it was segregation that kept black from obtaini ng occupations and in bend bad occupations led inkinesss to take down economic position. DuBois believed the lone manner to make alteration was through instruction. though he admitted that instruction was useless under segregation ( Collins and Makowsky 196 ) . DuBois besides suggested that inkinesss have a â€Å"double consciousness† . Blacks feel caught between two individualities: one black. and one American. These two individualities divert blacks’ attending from carry throughing either individuality to its fullest extent. It besides places undue mental emphasis on African-Americans to maintain exchanging individualities to fit their fortunes ( Farganis 180 ) . Several old ages subsequently. Erving Goffman. another symbolic interactionalist. contributed his theory of Dramaturgy. Goffman stated that each one of us has a â€Å"back stage† and a â€Å"front stage† . The â€Å"back stage† is who we truly are when we think we are non being judged. Goffman categorizes this as a accurate individuality. The â€Å"front stage† is the act we put on for the remainder of society to see. This is what Goffman labels a fancied individuality ( Farganis 360 ) . There are four stairss to pull offing a fabricated individuality. First. one must command the scene. Then. an single puts on a personal forepart. Following. one will play the portion they have created. And eventually. the single must pull off the audience ( Farganis 366-367 ) . Another influential sociologist was Michele Foucault. He belonged to the new motion of Contemporary European Thought under the umbrella of Post-Modernism. Foucault suggested that over clip. societies discourse. or presumed truths. have changed. For illustration. during the in-between ages. society at big made the premise that everything in the universe could be explained through faith. However. during the enlightenment. the discourse of western thought shifted to look towards scientific discipline for an reply to all phenomena ( Faganis 411 ) . In post-modernism. sociologists propose that there are no ultimate truths that scientific discipline. faith. or any other establishment can specify ( Farganis 413 ) . At the same clip. Claude Levi-Strauss is analyzing linguistic communication from an anthropological point of view. His major part to the field is through his disposition to near linguistics from a structuralist point of position. Levi-Strauss asserts that linguistic communication should be studied to detect the implicit in constructions that create societies. Previous theoretician such as Boas thought linguistic communication was of import to analyze because it showed how we categorize the universe ( McGee and Warms 335 ) . Around this clip. Sally Slocum is trying to execute a Feminist Critique. Female anthropologists and sociologist of the past had excessively frequently focused on the importance of work forces in society and glossed over the parts of adult females. Slocum pointed out that adult females are 2nd category citizens in most societies because of their association with nature which was seen as wild and hence unsafe. Work force were associated with civilization because they were the accountants of civilization. This created an image of work forces as being the more civilized of the two genders. Womans were aligned with nature because of their ability to bear kids and the work they normally did bring forthing. alternatively of killing as work forces frequently did ( McGee and Warms 419 ) . These anthropologists and sociologists of the yesteryear have provided current minds with a footing for farther research and geographic expedition. Today. Anthropology and Sociology are turning Fieldss of involvement across the universe. Thousands of anthropologists and sociologists bit off at life’s major inquiries every twenty-four hours. As the canon of literature grows. human existences grow closer and closer towards self-actualization.

Lyme Disease essays

Lyme Disease essays Lyme disease is a fairly common disease that goes misdiagnosed in many cases. There are many misconceptions about the disease. The disease accounts for ninety percent of infectious diseases in the United States from 1980 to 1998, with about 112,000 cases have been reported from the forty-nine states. The only state that has not reported a case federally is Montana. Because not everyone reports the cases, the count would most likely be thirteen to fifteen times higher. One study estimates the true count of Lyme disease cases to be about one and a half to two million. Lyme disease is a multi-system bacterial infection caused by a spirochete called the Borrelia burgdoferi. It was named after the man who discovered it, Willy Burgdoferi, PhD. A spirochete can be either a parasitic or free-living bacteria. It can cause diseases with humans and animals. Recent research has proven that this type of bacteria that causes Lyme disease has been in the United States for at least one hundred years. Both humans as well as animals can become infected with Lyme disease. No one ever builds up immunity to this disease. Therefore, the subject may be infected more than once and become progressively sicker. Lyme disease is spread by the bite of a tick. The tick has four different life stages that it goes through. The first stage is the egg, the second the larva, the third the nymph, and the final stage is the adult stage. The three last stages are called the active stages. It is during these stages that the tick needs a blood meal. Ticks that carry Lyme disease are able to transmit it for the rest of their life, giving it to several hosts. However, adult ticks do not pass on the bacteria to their offspring. Some transmitters of Lyme disease in North America are the Western black-legged tick (Ixodes) (in the West), and the black-legged tick in the rest of the country. The black-legged tick (Ixodes) was also known as...

6 traits of great managers

6 traits of great managers Want to be boss at being a boss? It’s not as simple as just being a good listener and making sure everyone shows up on time. Truly great managers attract the best workers. If you’re good at being in charge, you  hold onto star employees and advance their careers right along with yours. Managing is not an easy skill, but it is possible to build. Even if you think you’re pretty great already, take a look at these tips and see whether you can improve in any particular area. Your employees will thank you, and so will your boss.1. Have your employees’ backs.Bad bosses throw their employees under the bus. Don’t be that boss. When your team exists within a bubble of trust and has faith in its leader, all the members will want to work together to meet professional goals. Show off your employees’ successes and provide cover for them when you need to. When you build an environment of respect, your job will be so much easier.2. Be generous with your t ime.Even if you see the people who report to you directly all the time in the hall or during casual drop-ins, it’s still important to devote some of your weekly schedule to one-on-one meetings with your team. Even just 15-30 minutes of dedicated check-in time per person lets your employees know you’re there to address concerns and check in on their progress.3. Give productive feedback.Giving feedback is important, but go out of your way to make sure you give great feedback. Don’t just tell someone they did a â€Å"great job,† tell them why what they did was so great. If you receive work that’s sub-par, speak up- don’t just hope things improve the next time. Constructive criticism along the way for the small stuff helps employees reach their professional goals. When your employees know you’re invested in them doing well, they’ll step up their game for every task.4. Empower employees to reach for the stars.Push your team to do st ellar work (and letting them know you think they’re capable of it)- don’t let them settle for merely okay. Not only will this lead to results you and your team can flaunt, but it also will instill confidence that makes employees want to go above and beyond all the time. Expect top notch work, and people will adjust to meet your expectations.5. Build trust.Having a genuine relationship with your employees is a great thing. You definitely don’t have to be too casual and buddy-buddy- your style can remain strictly professional and still be built on trust. Create a rapport so people feel they can come to you with problems and mistakes- or great ideas! Don’t wall yourself off in some boss turret and forget to build relationships with the people you’re tasked to lead.6. Stay humble.Remember, even if you’ve climbed high up on the ladder you’re still paying your dues. You’re still learning too- about your industry and about the art of managing people. Don’t just sit back on your laurels. Figure out how your team can help you learn and build your career, and then help them in return.

What are effective treatment strategies in early onset dementia Essay - 1

What are effective treatment strategies in early onset dementia - Essay Example on Only Available (includes abstract); Vossel KA; Miller BL; Current Opinion in Neurology, 2008 Dec; 21 (6): 708-16 (journal article - review, tables/charts) ISSN: 1350-7540 PMID: 18989117 CINAHL AN: 2010121091 The Extended Tau Haplotype and the Age of Onset of Dementia in Down Syndrome.Citation Only Available By: Jones, Emma L.; Margallo-Lana, Marisa; Prasher, Vee P.; Ballard, Clive G.. Dementia & Geriatric Cognitive Disorders, 2008, Vol. 26 Issue 3, p199-202, 4p, 1 Chart; DOI: 10.1159/000152044; (AN 34830358) A novel presenilin 1 mutation (V261L) associated with presenile Alzheimer’s disease and spastic paraparesis.Full Text Available By: Jimà ©nez Caballero, P. E.; de Diego Boguna, C.; Martin Correa, E.; Servià ¡ Candela, M.; Marsal Alonso, C.. European Journal of Neurology, Sep2008, Vol. 15 Issue 9, p991-994, 4p, 2 Black and White Photographs, 3 Diagrams; DOI: 10.1111/j.1468-1331.2008.02230.x; (AN 33625318) A case of atypical early-onset dementia in a 54-year-old female.Citation Only Available (includes abstract); McDuffie E; Rodriguez F; Sloan P; Lantz MS; Clinical Geriatrics, 2007 Dec; 15 (12): 27-30 (journal article - case study, tables/charts) ISSN: 1095-1598 CINAHL AN: 2009745790 Interdisciplinary Clinic for Adults with Early Onset Dementia in a Mental Health NHS Trust.Citation Only Available By: Thompson, S. B. N.; Coates, T. D.; Chaà ¢bane, F.; Cherry, P.; Collins, L.; Pennicott, H.; Watson, F.; Rogan, N.. Clinical Gerontologist, 2006, Vol. 29 Issue 4, p99-104, 6p; DOI: 10.1300/J018v29n04ÃŒ ±07; (AN 22624577) Clinical comments. Interdisciplinary clinic for adults with early onset dementia in a mental health NHS trust.Citation Only Available (includes abstract); Thompson SBN; Coates TD; Chaà ¢bane F; Cherry P; Collins L; Pennicott H; Watson F; Rogan N; Clinical Gerontologist, 2006; 29 (4): 99-104 (journal article) ISSN: 0731-7115 CINAHL AN: 2009309447 Early-Onset Dementia: Diagnostic Considerations and Implications for Families.Full Text Available By:

Check instruction Essay Example | Topics and Well Written Essays - 250 words

Check instruction - Essay Example 324). Islam had spread wide across the horn of Africa and the countries that lie north within two generations. Islam has been in African continent for many years since the formation of Arabian Peninsula. Although Sunni makes up the largest number of African Muslims, the complexity of African Islam is revealed in May schools of thought. Islam is not stagnant; it is constantly undergoing changes forced by economic, social and political conditions surrounding it. African Islam is commonly adapted to beliefs and cultural context of the local’s orthodoxies. Additions, both global and local; dimensions, are posed by Islam. The African Muslims mainly belong to the Sunni denomination. Despite this domination, a significant number of both the Shias and Ahmadiyya are also present. Many Sufis are known to be syncretic, and they practice Sufism with traditional folklore beliefs. Salafism is new, and it has started spreading in Africa due to many organizations and

Advertising Individual CW Essay Example | Topics and Well Written Essays - 1000 words

Advertising Individual CW - Essay Example All the products are priced at very low competitive prices due to the cost saving techniques the company uses to pass the benefits to its customers. We want the people of Marylebone to try out the new trader Joe grocery store and experience a fresh and unique hassle free shopping experience that is unforgettable. The store uses a cultural approach that caters for all traditions while at the same time giving its customers the chance to sample varied and new cultural experiences. Trade Joes stores are different, bigger, with walls decked with cedar planks and their employees wear cool Hawaiian shirts (Trade Joe, Our Story 2012). This gives its customers a fantastic and relaxing shopping experience. Starting as a small chain of convenience stores in the 1950s called Pronto market convenience stores (Gardetta, 2011), Trader Joe has grown tremendously in size, increasing the number of its stores to over three hundred and fifty across American states and has successfully created a large an d loyal customer base in all the states; through its innovative and creative business practices and the company’s desire to fully satisfy its customers’ needs and requirements through excellent customer care and customer feedback (Fast Company, 2011). Trader Joe’s listens and fully responds to the needs of all its customers and it wants to bank on its previous success in America by offering the same unique services and products to the London market. The new Trader Joe advertisement will primarily target single male and female consumers who live alone. The target market is health conscious and college educated, with a household income of above $54000 (The Associated Press, 2003) and who are most likely to have no children at home. The company targets this segment of the London society that is cost-conscious and keen on what they eat hence the use of clear labels on Trader Joe’s products for easy label reading and who would appreciate the different size of packages to cater for single consumers for convenience of use. These customers are very mobile and most likely to have a wide knowledge of exotic foods and beverages. They are adventurous and would not hesitate to try out the diverse and unique varieties offered by Trader Joe grocery shop. Major Selling Idea or Key Benefit to Communicate Trader Joe stores boast of over 2000 unique and high quality products (Trade Joe, 2006) which provide better alternatives to health conscious and environmentally friendly individuals. Over 80% of the high quality products stocked in our grocery stores are branded with trader Joe’s trademark (Kowitt, 2010) as a sign of high quality. These foods are organically produced and have no pesticides suitable for the health conscious individuals. Many of the limited Trader Joe’s products addresses the different consumer needs in their research and development departments with primary focus on quality, packaging and cultural preferences of the cu stomers (Llopis, 2011). The store gives everybody something to love and something to use. Trader Joe is an equal employment company with above average salaries and other employment benefits. It has both permanent and temporally positions. This will benefit the community in a large way by contributing to the economy which will create a good public perception necessary for a successful entry into the market. The Single Most Important Thought You Want A Member Of The Target Audience To Take Away From The

Timing of market entry strategy for Samsung Galaxy S5 Research Paper

Timing of market entry strategy for Samsung Galaxy S5 - Research Paper Example More customers are using mobile phones with smart applications and features. The use of smart phones with multiple capabilities and features has become common among the global consumers. In the initial stages of the introduction of smart phones in the market, consumer uncertainty towards the new technology was higher. Over years, the customer preference has come to a level where there is enormous potential for new technologies to attract more consumers easily. Customers are looking for innovative and distinctive features in their smart phones and are experiencing more certainty in using new technologies. The prevailing customer preferences for smart phones coupled with the high end features like latest operating systems, large display, a 16 MP camera, fingerprint identification and other unique features have made it appropriate for Samsung to capture the market by introducing this product. The previous offering of Samsung in mobile phones was the Galaxy S4 which was launched in the first quarter of 2013. The Galaxy S4 was accepted widely and the product had more than 10 million pre orders. The commercial reception as well as the critical reception of the product was impressive. The Samsung Galaxy S5 was launched almost a year after the launch of Galaxy S4 as the immediate successor of the model. However, after the introduction of Samsung Galaxy S5 in the market in 2014, it was noticed that there is only a slight improvement in this model over its predecessors like Samsung Galaxy S3 and S4.