Body Shop Evolution of Business in Society - 5167 Words

THE BODY SHOP The Evolution of Business in Society No longer are business and community two mutually exclusive spheres of influence in the society today. Increasingly, the trend in companies is to be actively engaged in corporate social initiatives with community involvement. Multinationals like Microsoft, BP, and McDonalds have come to appreciate the benefits reaped from successful integration of corporate social responsibility (CSR) efforts into their core business units, which serve as a powerful competitive edge over other companies. The competitive nature of business has very much remained. However, the fundamental role of business in society has evolved over the years. Within a company, there are employers, managers and†¦show more content†¦In the following sections, the group will outline and analyze the various environmental, social and community efforts taken by The Body Shop International as well as The Body Shop Singapore and Asia Pacific, which we group under the five core val ues stated by The Body Shop. 1. Against Animal Testing The Body Shop operates on a strict purchasing rule that ensures they do not buy any ingredient that has been animal tested for cosmetic purposes by their suppliers since 31 December 1990. The Body Shop informs the public and campaigns to ban cosmetics tests on animals. Instead of testing on animals, The Body Shop supports the use and development of alternative technologies like Irritection, a replacement for the rabbit eye test, and human volunteer trials such as skin patch tests assists The Body Shop in ensuring safety and efficacy. In 1986, The Body Shop launched its first window campaign in support of the Greenpeace campaign, Save the Whale. Since then, The Body Shop has actively undertaken several campaigns to protect endangered species. In 1990, The Body Shop raised public awareness against animal testing through its series of campaigns. In 1995, The Body Shop became the first cosmetic company to have their Against Animal Testing supplier-monitoring systems independently audited and successfully certified against the ISO9002 quality assurance standard. In November 1996, The Body Shop was the first international cosmetic companyShow MoreRelatedMarketing Management Essay1685 Words   |  7 Pagesgroups obtain what they need and want through creating and exchanging products and value with others. (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these functions include, research, analysis, promotion, pricing and distribution. These functions l ead into the evolution of the five alternative concepts under which organisations conduct marketing activities. The concepts include the production concept, the product concept, the sellingRead MoreComparative analysis Essay1632 Words   |  7 Pagesï » ¿Comparative Analysis of Josie Appleton’s article â€Å"The Body Piercing Project† and Bonnie Berkowitz’ â€Å"Tattooing Outgrows Its Renegade Image to Thrive In The Mainstream†. Traditionally, tattoos were meant for sailors, soldiers, bikers and gangs. 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